Do you know, an attractive retail display is the main part of any successful retail strategy. Because, if you want to increase your revenue then you have to launch some unique & creative retail displays for your buyers. This thing attracts more of this generation and encourages them to make purchases.
So it doesn’t matter if you have a mall, market or a shopping center, a good retail display increases your retail sales. In this article today, you will learn how to create a great retail display and stand out in the market.
What is an Attractive Retail Display
An attractive retail display is a physical marketing setup that has the ability to grab people’s attention. Basically, it is a way to show your products so shoppers stop and look. You can see these displays in malls, markets and big shopping centers.
For example, when you walk into a mall, you will find clothes on pretty mannequins (dummy) and shoes on neat shelves. That is a retail display. It helps people see what you sell and makes them want to buy. When your display looks nice, clean and fun then people feel happy and excited to shop.
5 Step Process To Design an Attractive Retail Display
It is not much complicated to create a perfect retail display, if you follow the right plan. Please do all of these steps to design a display that catches people’s eye, highlights your products well and boost your sales, too.
1. Right Floor Plan
Well, it’s very important for you to make a decision about where you will place everything in your store. Because, the ideal floor plan can guide your customers smoothly through your space.
For example, a furniture store might organize items by room. While, in a clothing store, the popular items / promotions are displayed near the front.
2. Choose the Right Type of Retail Display
If you pick the right retail display which matches your product, then people can easily notice items and are attracted to them. You can see the following examples and decide according to your needs.
- According to our experience, you should use shelves if you have many small items like snacks and cosmetics.
- You must choose mannequins for clothes so buyers can see how they look when they wear those real clothes.
- For products like shoes and bags, store owners need to go with display tables because they are the best choice in this case.
- If you want to sell expensive things such as luxury watches and jewelry, then a glass display would be a good option for your retail store.
3. Use Combination of Color, Lighting & Signs
Colors, lights and signs are something that can really change the environment and how people feel in your store. Bright lights help them see things better.
Moreover, the right color combinations can make your items look more exciting. You can also use clear signs to inform people and tell them about special deals.
4. Experiment and Adjust Your Setup
Sometimes, what works one day may not work the next. That is why you should test different ways to arrange your display. You should move items, change signs in the store and install different lights.
Then watch how people react. For example: if more people stop and look, you are doing great. But if not, don’t worry, just change the setup and try something else.
5. Your Retail Display Should Tell Something
According to our experience, your shop presentation is not only putting items on a shelf. For example, if you are showing summer clothes, you can add beach hats, flip-flops and even a small umbrella to give that summer feeling.
When people see it, they understand the message without reading a sign. We can say that a good display shows how your product fits into their life.
Our Additional Tips To Multiply Sales in Your Store
You Can Also Try Sensory Displays
Sensory displays use all five senses to capture customer attention. For example, bright colors catch the eye, a gentle scent makes the space feel nice and soft music creates a strong vibe. Together, these all things turn shopping into a fun experience!
Point of Purchase Display
If we talk about point of purchase display (POP display), it is a clever and most popular tool for retailers and marketers nowadays. The main aim is to make stores which attract customers & educate your buyers. This can really make a big difference to boost sales rates.
Additionally, they help show off small items, brand awareness and special offers right when you are about to pay. If you place them smartly, you can easily multiply last-minute purchases as well. Below is the main type of POP displays which our company manufactures.
- Permanent POP Displays: These displays are designed to stay in one location for a long time. Well known brands who have high-demand products mostly use this type of POP displays.
Props and Signage
You can use signage and props to guide your audience. But we recommend you make sure the signs are creative and meaningful. Because they should not only catch attention but also connect the buyer with the product.
Make Your Brand Consistent
Brand consistency means that you stick to your brand. Like the brand color, font, theme and style. Suppose your brand color is blue and white then try a soft theme. You can add blue and white color in other elements like mannequins, boards & signages.
Refresh Your Display From Time to Time
As we all know, people like to see something new when they visit your mall. So, it’s a good idea to change your display every now and then. You can move things around or add new items.
This maintains your store looking fresh and enjoyable. Therefore, big shopping centers update their visual setups to keep things exciting for shoppers.
Add Technology
Do you want to add a modern vibe in your store? If yes, then you can try LED screens, QR codes and digital price tags. With these things, your customers can easily engage with products and scan right at the spot.
Conclusion
Now you can see, designing a retail display is more than only setting up your products. It’s all about representing your brand and creating an environment where your customers can engage more and purchase your items too.
We will also suggest that you keep your retail display clean and creative. However, if you need customized retail displays or racks for your products, we are available 24/7 for you. You can contact us now. Our R&D engineering team will be happy to manufacture all kinds of retail displays for you at highly affordable prices.